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March 22, 2024

Parkside Won Three Reed Awards

Parkside Won Three Reed Awards

The Parkside Group is proud to announce that it has received three Reed Awards for Best Fundraising Mail Creative, Best Collateral Item, and Best Digital Campaign on a Shoestring Budget.

The Reed Awards is a national competition, named after Campaigns & Elections magazine founder Stanley Foster Reed, recognizing excellence in the political communications and public affairs industries.

The award-winning fundraising mail was designed for the 9/11 Memorial & Museum to highlight the important work they do to ensure we “Always Remember...Never Forget.”

We encourage New Yorkers to visit the 9/11 Memorial & Museum and support its mission at: 911memorial.org/donate.

The award-winning best collateral item was for our Rockland County Department of Health immunization advertising campaign. We created clear and culturally competent posters in no less than four languages to provide the county with a long-term source of information on the value of immunization to hang up in local hospitals, community centers, and more.

Our advertising campaign for the Rockland County Department of Health, which won best digital campaign on a shoestring budget, focused on meeting the targets who mattered most — parents of young children — in the places where they would most likely be focused on this issue. Through geo-targeted digital advertising, we reached parents on their phones at local OBGYNs, pediatrician offices, and daycares with important messages about the protection immunizations would provide to their children.

 

View these projects and more award-winning campaigns here.

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